Pop music has long been defined by "idols" and superstars who are the subject of high levels of adoration from very devoted fans , whose love for these superstars often blurs the line between fandom and obsession. This love is primarily based on physical appearance and charm more often than actual musical talent, as the majority of songs written by these massive superstars are not written by the artists themselves, but rather by people hired to writing for these artists in a way that will allow them to write. it's better to connect with a crowd willing to spend their money on these manufactured stars. So it has become clear that in the world of popular music, image has overtaken talent as the determining factor for success in the industry. Instead of skill and ability to write songs, beauty and the ability to attract large crowds of impressionable people have become the main factors for fame in the music world. The first major example of physical image becoming a major marketing argument in the music industry lies in the career of Elvis Aaron Presley. His image was the point of building his reputation, as he represented the first major example of a sex symbol in music. Presley was described as a "sex god", which inspired other artists to emulate him in the future and use sex to sell their music. (Long, “Elvis the Sex God,” Vox Magazine) and various television and music executives described how visually captivating his performances were. Although Presley had undeniable talent, his talent was not the only selling point used by his masters to market him to the public, which was quite different from the classical and jazz eras, where musical skill was the main determining factor the popularity of musicians. like Beethoven, Louis Armstrong and Duke Ellington. L...... middle of paper ......rickson, Steve. “No ordinary fashion: making sense of the Beatles, whose music has been digitally remastered and featured in a new video game.” Los Angeles Magazine September 1, 2009: n. page. Print.Garber, Marjorie. Direct interests: cross-dressing and cultural anxiety. New York: Routledge, 1997. Print. “Global talent shows there is more than one direction to American success. » Music Week April 13, 2012: n. page. EBSCO Music Index. Internet. November 12, 2012.Herrera, Monica. “Justin Bieber: Young Money.” Billboard dated March 27, 2010: n. page. EBSCO Music Index. Internet. November 15, 2012. Long, April. “Elvis, the sex god.” Vox August 1997: n. page. EBSCO Music Index. Internet. November 21, 2012. Rodman, Gilbert B. Elvis after Elvis: The Posthumous Career of a Living Legend. London: Routledge, 1996. Print. Smirke, Richard. “On my way to the top.” Billboard of October 1, 2011: n. page. EBSCO Music Index. Internet. November 21. 2012.