• This could decrease revenue; it is the over-motorization which is contrary to the new standards. Reengineering would deliver what the market wanted and thus retain market share. • It could reduce income. This could cause a torque war that could confuse the industry and possibly encourage oil companies to look for innovative ways to avoid market confusion. This could harm the entire sector. This alternative is also 3 months from the market. A purpose-defined engine could capture an even greater market share. It could eventually dominate the market. • It would be usable in a market and changes in the industry could make it obsolete. It cannot be easily transferred to other uses. There is an investment of $75,000. and it is 4 to 5 months from commercialization. Persuade Hamilton of another interpretation of the study results: Hamilton could be persuaded and the non-effect is positive for DMC. • Hamilton could be alienated and this could harm the DMC6) What should be the DMC agenda for this