“Women must be put in their place” and “women must know their place” both clearly suggest that women are not equal to men. This suggests that they should not have the freedom to do whatever they want and express themselves, but rather they should be taught how to behave and what they are allowed to do; that women are not equal! Women are subordinates and they must understand this. “Women must be controlled” and women must be disciplined” suggests that women are not equal to men and that once again they are objects and subordinates; women cannot be equal in a world where they “need to be controlled” and where they “need to be disciplined.” The ad does a really good job of highlighting the prevalence of sexism, discrimination, and oppression of women today. The auto-filled words themselves are enough to send the