MethodParticipantsThis experiment included 32 participants, including 17 men and 15 women, with a mean age of 19.8 years (SD=0.87). Students selected from a variety of courses at the University of Aberdeen were recruited as participants. Materials/DevicesThe information was collected using a simple questionnaire consisting of 9 questions based on a Likert scale ranging from 0 (Strongly disagree) to 4 (Strongly agree). The presentation of the Likert portion of the questionnaire was based on a structure similar to that of the Revised Life Orientation Test (Bridges, Carver, & Scheier, 1994). 3 Yes or No questions were also included. An example questionnaire is shown in Figure 1. Design The research design used was a between-subjects design. As this was not a true experiment but rather a quasi-experimental design, meaning that instead of manipulating an independent variable, pre-existing differences, such as in the case of this study's gender, determine in which group the participants are placed. The results collected from the questionnaire were, however, variable. Due to the nature of the design, there was no control group. Procedure Students were asked to complete the questionnaire according to the instructions at the top of the page, as well as to imagine the social setting as that of 'a cinema in order to ensure any external social factors that might force participants to be more aware of their traditional gender identity as a factor in their gender preferences. Students were also asked to write their age and gender at the top of their page. Results were calculated for Yes/No questions by assigning a value of 1 to the answer yes and a value of 0 to No, then calculating the ...... middle of paper ......r and the search for sensations in choice of films. Journal of Media Psychology, 20(3), 87-95. Chang, Y., Chavez, M., Jiménez, J., and Morales-Arroyo, M.A. (2012). An active cinematic experience: a study on user expectations and perceived gratification of a real-time animated film system. IEEE Computer Society, Distinguishing optimism from neuroticism (and traits anxiety, self-control, and self-esteem): A reevaluation of the life orientation test. Journal of Personality and Social Psychology, 67, 1063-1078. Gorman, B. (April 28, 2010). Ladies' Night: Few prime-time shows attract more men than women. Retrieved from http://tvbythenumbers.zap2it.com/2010/04/28/ladies-night-few-broadcast-primetime-shows-draw-more-men-than-women/50011/Roberti, J. W. (2003). An examination of the behavioral and biological correlates of sensation seeking. Journal of Personality Research, 38(3), 256-279.