As nations grow with distinguished histories and cultural interactions in this international economy, the possibility of misunderstandings based on differing expectations is amplified. Without an understanding of national or regional culture and good communication with authorities, it is impossible to succeed abroad, even as a leader in the industry. According to Sandvik and Storli, good relations with host countries come before the objective of costs and benefits. A negative example is the case of Unilever which tried to enter Norway, a good example is Toyota in Australia. Overall, it is more difficult to do successful business globally than domestically, but respecting and understanding local culture is always a good thing.