In the fast-paced world we live in today, when potential customers visit our website, we want to make sure they will return to our website. There are several elements that need to be addressed in POD e-Commerce Business on the client's website, one of them being having repeat customers i.e. performance and service. “A site must be designed efficiently for ease of access, shopping, and purchasing, with sufficient server power and network capacity to support website traffic” (O'Brien and Marakas, 2007, p. 294). In particular, it will be necessary to determine the size of the server that will be used to power the site. If we expect our site to have a high volume of clients, we will need to decide how many clients our server will handle before it crashes. No matter what we do to increase our site's performance, we will be faced with the reality of what the customer perceives as high performance and efficiency. With this site, we will have to continue to stay at the cutting edge of technology to retain our customers on our site. POD wants consumers to come to our site and quickly browse through their selections to build their cell phone. When they first appear, we can reduce the size of the graphics files to allow the page to fill up more quickly, for example by reducing the amount of images and making them as small as possible, which will also help to site performance. we need to care about our website performance, we also need to have strategies to ensure that customers are attracted to our site. The importance of understanding the crucial elements of customer relationship management (CRM) becomes increasingly clear when you consider that there is no possibility of building person-to-person relationships in an e-commerce business. We must therefore rely on elements of customer-website interaction to establish a satisfactory relationship. “CRM allows a company to identify and target its best customers…so that they can be retained as lifelong customers for larger, more profitable services” (O'Brien & Marakas, 2007, p. 242) . The question is how to attract customers. visit our website? We will need to think of our website as the face of our e-commerce business. Looking at what we offer, purchasing a cell phone on demand according to customer specifications requires our site to be informative..