An organization's culture defines its work environment and the productivity of its employees. This means that employee freedom is crucial for today's generation of employees, as it helps drive teamwork, innovation and creativity. This can be explained by examining Google's work environment (Blanchard, Carlos, and Randolph 1996). Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayEmployee freedom triggers creativity, innovation and teamwork.Google is a multinational corporation based in the United States United. It specializes in Internet-related services and products. These products include search engines, cloud computing, online advertising, social networks (Google +) and software. Google was founded by Stanford University students Larry Page and Sergey Brin. They started Google as a research project in 1996, when they were both doctoral students (Google.com, 2008). Google is a global technology leader and has focused on improving the way information is organized and retrieved. This involves the creation of search engines, which help users locate information easily and quickly. Google has integrated innovation into search engines and advertising. This made Google one of the leaders on the Internet, maintaining its lead in online indexes. It has always competed with Yahoo, Microsoft and Bing in search engines, and with Facebook in online advertising (Google.com, 2010). Google's revenue is generated by advertising. These advertisements are cost-effective and well-targeted. Businesses use the Google AdWords program to obtain targeted advertising. This allows the user to plan their marketing niche and plan. Google uses Google AdSense to advertise on third-party sites, making it one of the dominant online advertising companies (Google.com, 2008). Management Team Larry Page and Sergey Brin are the founders of Google, and since then, Google has grown to over 30,000 people. employees around the world. Larry Page is the CEO and he handles day-to-day operations and leads the company's product development and technology strategies. Eric E Schmidt is the executive chairman and is responsible for external matters at Google. He helps build partnerships, raise government awareness and expand company relationships. Sergey Brin leads special projects and is also a co-founder. Nikesh Arora is the senior vice president and chief commercial officer. He is responsible for marketing, revenue oversight and customer operations. Patrick Pichette is Senior Vice President and Chief Financial Officer (Google.com, 2008). Google's business strategy is based on diversity, as evidenced by Google's workplace. Google management has strived to be a local company in every country it operates. Google believes in hiring the best talent in the market to create an environment that is diverse in terms of ideas, perspectives, and culture (Google.com, 2008). Google believes this is the basis for better services and products. This diversity benefits Google's customers and stakeholders well. Google has worked hard to create a collaborative, innovative and inclusive environment. To support diversity, Google has created academic outreach and support initiatives with the goal of identifying talented and innovative students. Google has worked hard to eliminate ageism, racism and sexism. This involves defending the philosophy of.