NIKE, ranked number 126 in 2013 on the Fortune 500 list, up from 136 in 2012, is the world's number one sports brand, but that doesn't mean that she may simply ignore corporate social activities. responsibility. NIKE believes that its success depends on its ability to transition to a sustainable economy and works tirelessly to achieve these goals. They have already begun massive restructuring in almost every aspect of their business. These changes include improving the environment, factory working conditions and treatment of workers. The company's CSR strategy revolves around innovation. With the goal of creating a more sustainable and greener business, NIKE is innovating for the future. Personally, I think that NIKE's CSR strategy is very effective because, with limited natural and human resources, innovation, new technologies and new approaches are more than necessary. And it seems to work pretty well for them. In terms of the environment, NIKE developed a policy called "North Star" to define what sustainable products and a sustainable business would look like.2 The North Star addresses sustainability at the very core of NIKE with the goal of creating extraordinary products for athletes within the limits of nature. It looks like this. L'Étoile du Nord Healthy chemistry: minimizing the impact of product ingredients. Climate stability: leadership for climate stability. Water management: borrow water responsibly and return it clean. Closing the loop: allowing resources to recover. Thriving Communities: Enabling Stakeholders to Live Fulfilling Lives.Game Changers: Educating the Consumer.2I believe the North Star policy is a very smart idea because it targets all categories within NIKE, from resources to management. Following ...... middle of paper ...... a new Code of Conduct to ensure worker safety.2• Must comply with legally mandated working hours.• May use overtime only when each employee is fully paid.• Must inform employee upon hiring that overtime is required. • Must regularly provide one day off in seven and require no more than 60 hours of work per week on a regular basis. • Factories are rated based on their compliance with these rules. .2NIKE requires its suppliers to pay workers at least minimum wage and benefits, as well as any additional benefits they may require in contracts or collective agreements. I believe that NIKE's new CSR strategy focused on innovation is necessary to ensure its future success and that other companies should follow suit. their strategies around NIKE. As our world faces threats from climate change, high oil prices and population growth, planning for the future is essential..