Relaxation is linked to the freedom aspect of Australian culture shown in advertising. Younger people want to relax and have time to get away from the new burdens and responsibilities mentioned in the last paragraph. Having time to not pay bills, not work, and have fun with nice people is an amazing thing for a young adult. Australia's youth is essential for younger generations. The majority of people in Tourism Australia's advertising were young. It's attractive to young people because if other young people are doing it, they should be doing it too. They will adapt and know it is okay to come to Australia if they see other young people doing it. Australia's uniqueness is an attractive trait to many people, especially those from other countries. Seeing Australia's unique animals and red soil in advertising shows the things we have that no other country has. This is what will attract people from overseas to visit Australia. They will come wanting to see these “duck-billed mammals”, these kangaroos and these koalas. Our unique landscape and animals featured in advertising will attract people from other countries and nationalities. These four aspects of Australian culture that are combined and presented in this advertisement promote a younger, multicultural population.