Since the dawn of man, it has become clear that the human race, as a species, possesses a very important animal instinct to fight against each other. Whether it's to win a competition, intimidate others, or simply impress a woman, it's clear that our species adopts its natural conception of competition. However, some try harder than others to achieve the desired dominant status. Humanity, hoping to gain the most competitive advantage and triumph in its quest for excellence and to stand out among its peers, has tried by all means to obtain the physical prowess that its opponents. Ancient Olympiads even resorted to devouring entire goat testicles, while Zulu warriors downed grape skin concoctions and ancient Greeks consumed crushed donkey hooves in hopes of gaining such advantages (Yu-Hsuan Lee 7). These methods may seem obscene, unorthodox and taboo to today's society and while some may argue that these days we don't try as hard as our ancestors, in reality it is civilization today who used performance-enhancing drugs to improve performance. its extreme. In modern society, steroids have essentially become the new goat testicle. By definition, an anabolic steroid is: “A group of synthetic hormones that promote protein storage and tissue growth, sometimes used by athletes to increase muscle size and strength” (The Free Dictionary). When used, steroids can significantly increase muscle mass and strength, but with extreme consequences that cause irreparable damage to the human body. In men, acne, a skin disease in which pimples grow on the skin, will start to form, breasts will enlarge and they will face urological problems and life-threatening heart diseases. However, women are... middle of paper... completely unaware of their effects, while essentially being brainwashed by them, advertising may prove to be the key underlying factor in encouraging young people in particular, as well as many other individuals, that they are not fit to be called "handsome", "strong and built" or "beautiful". Hoping to become the "skinny and cut" characters they witness universally, including on television and billboards, many young people are beginning to resort to steroids at an alarming and gradually increasing rate (see figure 2). These advertisements, designed to convey an idea of ​​what beauty really is in the minds of its viewers, have a direct effect on the way people examine themselves. Therefore, more and more people are willing to endure the negative effects of steroids on their own bodies, just to get a brief taste of what it means to be socially "acceptable". ».”.