You should evaluate the in terms of its objectives, audiences, and overall strengths and weaknesses. The essay will count for 40% of the overall grade. Indicative word count: 1,500 words. Note that you will need to submit your courses to the business school reception before 12 p.m. (noon). “Research – an inquiry involving the process of investigation and discovery used to generate new ideas” (Hall, Jones, Raffo, 1993, Business Studies, P. 204) Research is vital in all business environments and is in practice much more than most people think. Every modern manager uses research in almost every decision they make within the company (not just when planning). to advertise, as many seem to believe). Even when a manager feels he or she is acting on some sort of instinct or intuition, it will almost always be based on some sort of prior experience. So all of these decisions go back to some form of past research. This does not mean that the term research is not overused and/or used in the wrong context. For example, Walliman (2001) argues that the term “research” is regularly used incorrectly. Examples he uses that highlight incorrect use of the term include situations such as "collecting facts or information without a clear purpose" (Walliman believes that for data to be collected as part of research , they must aim at an objective) and it is also about “reassembling and reorganizing facts or information without interpretation”. It is important to remember that research assists in decision-making and that the results are in no way a decision in themselves. which spans many years, which is designed not only for advertising purposes, but also to help them run their business properly. the question he answers. Business research (also called applied research) is defined as an attempt to “resolve specific, practical questions” (www.wikipedia.com). It is most often carried out by companies when they are trying to solve a serious and really important problem. For example, if the manager of a retail store had problems with the attitude of the staff, he would often do it himself, using his previous experience to resolve the problem. But if the manager feared not achieving his objectives and not performing well compared to his competitors.