Secondly, Kawasaki strongly recommends that entrepreneurs write a short mantra, containing three to four words, because it is impossible to remember a long mission statement for their employees. Furthermore, according to what Kawasaki said, there are three points to act. To start, you need to think differently from others and not be afraid of being a polarizing person because you can't make everyone like what you do. The last point is to find a few kindred spirits who can pick you up and give you a warm hug when you fall. Additionally, Kawasaki also explains how to define a business model. First, you need to accurately recognize the specific person who is purchasing your products or services, namely potential customers. And keeping a simple business model is vital, because a single, complex model can shake your resolve to continue implementing that model. Finally, when proposing a new model, it is a good idea to ask others for constructive advice. Additionally, Kawasaki emphasizes that people should weave a “rug,” which represents milestones,