Considerations on a Strategic PlanConsiderations on external forces and trends: 1) Mitzi legal and regulatory 2) Mitzi global New companies will take longer to prosper as the American economy. The faltering job market and growing housing crisis threaten to hurt consumer spending. Consumers are increasingly conscious of their spending and therefore use cash to pay for small, necessary purchases. The cost of entertainment and other supposed luxuries can take a backseat to most families when they have to choose between paying a bill or treating the family. Successful businesses will understand the need to provide a service or product at affordable prices. Technological – The knowledge explosion has introduced new technologies to almost every business function. As we enter a technology-driven century, the technology used in every organization's operations is increasingly turbulent, buffeted by forces such as competition and customer demands. The technology element tends to develop during periods of incremental change punctuated by technological breakthroughs that improve or destroy the capability of businesses in a given sector. This is the current state of knowledge about the production of goods and services in an industry. Innovation has quickly taken a leading role in global competition on a global scale. To be competitive in this environment, organizations need a certain level of innovation. As competition becomes more global and temporal, organizations must develop and deliver new, higher quality products or services in less time. The challenge for modern organizations is to revitalize them so that they can successfully and continually develop new products and improve business development. Social – Social factors that affect a business relate to the culture of the external environment. The culture of the external environment develops from ecological, demographic, religious, educational and ethnic conditioning. Corporate social factors involve the beliefs, values, attitudes, opinions and lifestyles of people included in the external environmental culture. Environmental – External environmental factors are forces or trends that can affect a business, whether as an opportunity, threat or constraint. . They can be divided into three interrelated subcategories of remote, industrial and operational environments. The remote environment includes factors beyond a company's operational situation, such as economic, social, political, technological and ecological factors. The industry environment includes factors that have a more direct influence on a company's operations, such as barriers to entry, rivalry among competitors, availability of substitute products, and the bargaining power of buyers and sellers. suppliers..