Retail stores consider many factors when designing the store to maximize the experience the customer will have. The average customer has no idea that the store places so much emphasis on layout and design. Everything from merchandise displays to the location of certain departments is designed to increase the store's revenue and success. The retail store's target market is classified as the type of customer that will contribute to success and can change over time if the store goes through difficult times. The ability to be fluid in decision making is required because change is constant in any customer-focused business. The majority of retail customers want the convenience of knowing they will receive their money at the original 5 and 10 store located in a town of only 2,900 people. The family business has created many billionaires in the Walton family and saved millions of dollars for family buyers. Now being one of the largest retailers in the world, Walmart has certainly made some good decisions regarding building its empire. Walmart currently has more than 11,000 locations in 28 countries. Walmart's growth is the result of several good decisions. Walmart's target market is customers who are looking for an everyday low price and are willing to purchase in larger quantities. The average Walmart shopper is a cost-conscious individual or family member interested in value for money. The addition of grocery items to Walmart in 1987 pushed Walmart into a whole new market with sales averaging a million per week at the combined stores. The average Walmart customer, according to Business Insider, makes $50,000/year and is well represented in every age category. Compared to Target shoppers, Walmart customers are older and earn about $12,000 less per year. (Pierreson,