Enterprise Rent-a-Car Case AnalysisEnterprise Rent-a-Car (Enterprise) is the largest car rental company in North America with over 65 000 employees spread across five different countries. Enterprise is a large company with the approach and feel of a small business. Its mission is to “meet the rental, leasing, car sales and other related commercial motor vehicle and truck needs of our customers and, in doing so, exceed their service expectations, quality and value. (Enterprise Rent-a-Car, 2007) Business strategy for achieving and fulfilling its mission started with Jack Taylor's simple philosophy: "Take care of your customers and employees first, and the profits will follow." » The key elements of the business strategy are: Strive to retain long-term customers by striving to deliver more than promised, being honest and fair to provide exceptional personalized service that creates an enjoyable business experience . Motivation of its employees to provide exceptional services to their clients by supporting their development, offering opportunities for personal growth and remunerating them fairly for their successes and achievements. Promotion of internal managers who will serve as examples of success to others to be continued. In a nutshell, Enterprise's strategy is to satisfy its customers and motivate its employees to achieve long-term growth and profitability. Its business model is to hire smart, motivated people and teach them how to run a business by providing exceptional customer service. Providing exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, resulting in business growth at every level. ... middle of paper..... If your customers and employees are happy, profits and growth will follow. Additionally, Enterprise must always be aware of the tough competition that exists and combat it with innovative ideas and exceptional customer service. As Andy Taylor said: “We have the dominant position in this sector and we are not going to give it up. » References Thomson, Strickland & Gamble (2008). Crafting & Executing Strategy, Sixteenth Edition. McGraw Hill. About Us (2008). Enterprise Rent-a-Car. http://aboutus.enterprise.com/index.htmlINTERNATIONAL: CASE STUDY – Enterprise Rent-A-Car. (2008, February). Social benefits, S10. Retrieved May 21, 2008 from the ABI/INFORM Global database. (Document ID: 1426937171). Alison Stein Wellner (November 2007). NOTHING BUT A GREEN SKY. Inc., 29(11), 115-120. Retrieved May 21, 2008 from the ABI/INFORM Global database. (document ID: 1381403071).