There are many forms of propaganda that surround our daily lives, and these negative messages persuade and shape our thoughts about perfection, who we are, and who we should be. The beauty industry and its advertisements constitute a type of propaganda that ultimately characterizes how we perceive ourselves. The media keeps reminding us at every opportunity why women should be perfect and what we need to achieve that. Women are under endless pressure to have the perfect body and appearance. The goal of the beauty industry, through advertising, is to make women feel that we must buy beauty products to look and feel like the models on television, in magazines and in advertisements . The beauty industry is very successful because, as women, we often feel pressured to buy whatever is necessary to look "perfect." In years past, the beauty industry has focused only on the obvious beauty tools such as makeup, hair accessories, lotions, etc. However, we have become more intrigued by even more aspects of the beauty world such as underwear and everything in between. In other words, media propaganda is more interested than ever in the “selling of sex”. An unfortunate but accurate depiction by actress Helen Mirren reads: “Flesh sells. People don’t want to see pictures of churches, they want to see naked bodies.” Just as Mirren knows this to be true, so does the beauty industry and they took it and ran with it. Within the beauty industry there are many examples of media propaganda that can be investigated, but the television and magazine industry has a very specific role. representation of what women experience on a daily basis through the media. According to the Hollywood Reporter, impressionable young minds in the medium of paper will have been exposed to more than 77,000 advertisements, according to an international study. Last week he confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women. » (Shields, 2007). Propaganda techniques such as likes, sex appeal and celebrity endorsement are constantly used in advertisements. Advertisements on television, billboards, magazines, and various other types of advertisements are ubiquitous in America, and unfortunately, it has become very important for women of all ages to try to be perfect. We are in contact with these messages daily and the beauty industry is getting bigger and bigger. Propaganda has shaped our worldly perception of beauty and will only continue to harm us and take advantage of our lack of self-esteem if we allow it..