Design, ecology and ethics“We must design institutions (and cars, houses, toothbrushes, etc.) that make it easy for people to be good. » (Jim Farrell)Right now, if anyone in America wants to be good to the earth and to future generations, it's difficult. Buying local and organic food is expensive. In the suburbs, getting to work, training, the store, and back home on a set schedule without a car is difficult, if not impossible. Thinking about how, where and by whom almost 100% of Target's products are made is certainly a shame. It's disheartening to see taxpayer dollars being used to fund wars in faraway lands and, as McDonough says, against future generations. And why do the majority of restaurants we have to choose from degrade the environment and our bodies? This is all due to poor design. American environmentalists, the people who are taking action in different ways to reduce our ecological footprint, are in the minority because we are constantly trying to move against the fast-moving current of institutions shaped by cheap, dirty energy.....