By doing so, it presents a gender-based hierarchy, which is relevant in the modern world. Women have to be “sexy to have power, otherwise they are a damsel in distress dependent on men” (Everbach, 6). Young children learn from this form of media and use these images to “undermine women’s power” (Everbach, 7). Video games illustrate what is currently happening in today's patriarchal society. Game developers and businesses need to understand that there is a need for balance. It is inevitable that games are developed only for men and only for women. However, companies must market these games in a way that both men and women are interested in playing them (Kondrat, 180). To see change, video games and all other forms of media must empower women and remind society that gender does not define you. Men and women are