“70 percent of Stockholm's population wants to keep a price for something that was once free,” said Jonas Eliasson, an expert in the field of traffic flow modeling, analysis commuters' travel plans and factors that can influence people's travel decisions (Eliasson, 2012). Who would have thought it! People, like you and me, would actually accept the idea of ​​paying to drive. With the ever-increasing number of residents in the Lower Mainland, it is an unfortunate but inevitable gap that we, as urban residents, must accept that traffic congestion is all around us. It is the by-product of development and civilization. Ultimately, traffic congestion is an urban traffic jam where cars, motorcycles and trucks move at a rate of a few meters per hour (Haven, 2013). Since 2000, the city government has increased its spending on transportation facilitation by 34%, but traffic congestion continues to worsen (Metro Vancouver, 2007, p. 3). In a recent study done by Deloitte for TransLink (2010, p. 4), the study indicates that there were 1.4 million vehicles registered in Metro Vancouver in 2009 and that this number is increasing at a rate of 30 000 vehicles per year. It was suggested in another report that traffic congestion in Metro Vancouver would increase significantly by 120% by 2021 (Metro Vancouver, 2007, p. 2). Currently, traffic congestion costs the city $755 million per year, which also leads to environmental and health impacts that affect our lives and finances (Havens 2013). In big urban cities, you can't avoid it. It's a reality you face every day as you rush to work, school, and running errands. We see this especially during rush hours. You can ignore it, but n...... middle of paper ......r the pollution they contribute when driving on the roads. Generally, the environmental benefits of road pricing are, most often, seen as a co-benefit of road pricing implementation (Arnold, 2013, p. 18). Most of the benefits of introducing road pricing lie in generating revenue and reducing traffic congestion. The political implementation of road pricing has been an uphill battle, but it is actually believed to change people's habits. This would force people to use public transportation, carpool or drive at different times of the day, when they are less crowded. When something is no longer free, people analyze different ways of using the roads and encourage each other to use the roads more economically. Maybe one day, people in Metro Vancouver will look back at the tolls and realize how much time they saved to do something more meaningful with their lives..