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  • Essay / Priming the Individual or Collective Self - 1034

    Previous research efforts have attempted to show that priming certain cognitive personality traits can impact future behavior or responses. This research paper will summarize the findings of some of the previous efforts and communicate the results of a similar preparation exercise. Finally, the current findings will be analyzed in an attempt to support the claim that priming can affect individual behavior, responses, and perceptions. Triandis (1989) states that individuals have three different aspects of the self: the private self, the public self. , and the collective self. Additionally, Triandis states that individuals will identify in one of these three aspects depending on certain situational factors, such as culture, in-group/out-group status, anonymity, expectations of future interactions with others, etc. Srull and Wyer (1979). ) found that leading individual participants to access certain characteristic traits by assigning them cognitive tasks can affect how those individuals respond to stimuli in the future. For example, introducing a participant to “hostility” or “kindness” may result in those participants having positive or negative perceptions of an ambiguous personality that is then presented via a hypothetical vignette. Kuhn and McPartland (1954) developed the “twenty statements” test. . This test simply asked participants to answer the question “Who am I?” » by writing twenty answers as if they were giving the answers themselves. Responses to the questions could then be analyzed for content to determine whether participants identified as collective (members of a group) or ideocentric (roles that did not depend on relationships with others)....... middle of document......to address some of the issues in this research study. It appears that the study could have benefited from the use of additional controls. Specifically, using a method of capturing a baseline of participants' self-perceptions could have provided even more insight into whether the priming exercise resulted in an increase in collective or ideocentric responses. . Works Cited Kuhn, MH, & McPartland, TS (1954). An empirical investigation of self-attitudes. American Sociological Review, 19, 58-76. Srull, TK and Wyer, RS (1979). The role of category accessibility in the interpretation of information about people: some determinants and implications. Journal of Personality and Social Psychology, 37, 1660-1672. Triandis, H.C. (1989). The self and social behavior in different cultural contexts. Psychological review, 96, 506-520.