When launching the Prius advertising campaign, Toyota often painted a grossly inaccurate description of the effects of its vehicles. Often the suggestion of a “do-nothing-wrong” or “I-love-the-environment-more-than-you” feeling is conveyed. Eventually, someone got tired of the stereotypical image Toyota created and started their own ad, favoring the use of tippers over environmentally conscious individuals as model drivers. Indeed, the Prius is a revolutionary vehicle, its gas mileage and low emissions have had a considerable positive impact on the environment and on consumers' wallets, but it seems that Toyota is a little ahead of itself . Many of us understand that if we hear or see something that is too good to be true, it logically cannot be true. Driving a Prius does not forgive our transgressions against mother nature or even others, and by appealing to logos, the author successfully challenges Toyota's claims that seem to say otherwise. Additionally, while we don't have every murder skeleton in our closet, nor do we live in a world where light and dark are separated from each other by a vehicle, the image suggestions are no more inflated than the sales pitch in a Toyota ad. Exaggeration and pathos are skillfully employed to draw attention to the author's conflicting views on the Prius, once again effectively challenging Toyota's reassurances. The Prius offers many benefits to both the public world and the consumer's private life, but at the same time does not offer a get-out-of-jail-free card for bad choices. Lumia 2The clichéd conflict between light and dark that has been used in countless literary and visual masterpieces are once again selected to aid the condemner...... middle of paper... ...g with the logic and emotions of the viewer to think about how Toyota has claimed that their vehicle can both make you a superhuman environmentalist and overall better human being through ownership of their new hybrid model. Although Toyota's advertising campaign has proven to be effective over the years, Toyota devotees are slowly beginning to pull the wool over the misleading advertisements that have been pulled over their eyes. Small rebels have begun chipping away at what was once the armor of a seemingly invincible company, as the latest Prius model is plagued by recalls and challenges from politicians and men alike. business. The author skillfully alludes to and directly confronts many of the controversial issues currently surrounding the Prius, and ultimately delivers a final product that leaves most individuals wondering "what could I get away with if I drove a Prius ??”