Before Wanghong's economy became so popular and influential, this new trade chain had already caused a crisis of confidence. For example, in 2014, a young girl named Menghan sold unqualified facial masks online, causing irreparable damage to consumers' skin. Just like in this case, many suspicious and unqualified products using Wanghong's popularity have entered the market and harm consumers. At the same time, due to characteristics such as low requirement and commonality among all online social media users, Wanghong marketing is a new regulation.