Societal acceptance of noncommittal sexual encounters between young adults has increased the popularity of hookup culture in America since the 1920s. The results of a recent study suggest that 60-80% of North American students reported having some sort of connected experience while studying (American Psychology Association, 2014). However, the extent to which they intend to practice safe sex using condoms remains an empirical question. Condom use is not only crucial to preventing unexpected pregnancy, but also to help reduce the spread of sexually transmitted diseases (STDs). One of the deadly diseases in human history, human immunodeficiency virus/acquired immunodeficiency syndrome (HIV/AIDS), can be transmitted through uncontrolled oral, vaginal, or anal sex. protected. According to the U.S. Department of Health and Human Services (2014), more than 1.1 million people living in the United States are diagnosed with HIV infection. With the growing number of sexually active adolescents and young adults in the 18-24 age group, promoting safe sex among students is crucial. Leshner, Bolls, and Wise (2011) conducted an experiment manipulating the level of fear and disgust-related images of anti-smoking advertisements. Subjects were randomly assigned to different conditions exposing different types of images. The researchers then observed the cognitive and emotional effects of the level of fear appeal on the participants. In reviewing the results, Leshner et al. (2011) concluded that fear activates anxiety and is therefore more effective in changing consumers' overall attitudes toward tobacco. Soscia, Turrini, and Tanzi (2012) conducted a study to compare the effect...... middle of paper. .....advertised to all HIV/AIDS members may not be as effective as advertisements using humorous appeals in marketing condoms. Works Cited Garcia, J. (2013). Culture of sexual relations. Retrieved from http://www.apa.org/monitor/2013/02/ce-corner.aspxHealth & Human Services. (2014). American statistics. Retrieved from http://aids.gov/hiv-aids-basics/hiv-aids-101/statistics/Leshner, G., Bolls, P., and Wise, K. (2011). Motivated processing of fear appeal and disgust images in anti-smoking television advertisements. Journal of Media Psychology: theories, methods and applications, 23(2), 77-89. doi:http://dx.doi.org/10.1027/1864-1105/a000037Soscia, I., Turrini, A., & Tanzi, E. (2012). Non Castigat Ridedo Mores: evaluation of the effectiveness of humorous appeal in print advertisements for HIV/AIDS prevention in Italy. Journal of Health Communication, 17(9), 1011-1027. do I:10.1080/10810730.2012.665416