The BBB declares to evaluate members and non-members of the Bureau objectively and equally. It states that it does not endorse or recommend the companies it reviews. This has been called into question in the eyes of consumers and the media in recent years. The question of how the BBB can remain objective when evaluating companies when they receive money from some of these companies has been raised since the BBB now offers membership. Like most organizations that must meet accreditation standards, the BBB charges a company. fees for the time spent and costs associated with reviewing and monitoring their organization. By purchasing an annual BBB membership, or accreditation fee as they call it, of $425, the business is then able to display the BBB logo in their business and on their website. website to show that they are BBB compliant to help attract more customers. However, businesses that don't purchase membership don't have the option of advertising the logo and then wondering whether or not they are rated on the same basis as others? Enter the BBB “Pay-for-Play” scandal uncovered by ABC. network in 2010. Wolfgang Puck is a world-renowned chef. It also has various restaurants. There is also the Ritz-Carlton, a world-famous upscale hotel. Both companies have received a good and poor rating from the BBB due to various types of customer complaints. This is confusing since Wolfgang Puck and the Ritz-Carlton are both known for excellent service and products. How can we give them an F from the BBB? The case in question resulted in Wolfgang Puck's claim that some BBB employees gave higher ratings to companies that paid to be BBB members and gave lower ratings to companies. it didn't... middle of paper ... BBB should consider expanding internationally. E-commerce is the future of retail and the future is here! More and more consumers are shopping globally thanks to Internet commerce. When we make these purchases now, we mainly rely solely on consumer reviews. I believe there is a great economic opportunity in terms of expansion in the global market. The BBB is already a household name. It makes perfect sense to expand internationally and increase the consumer trust they already have globally. The contingency plan would be to maintain business as usual. I don't think the BBB will go bankrupt any time soon. It still enjoys a solid reputation. However, I don't see their business growing if they don't expand their business into the e-commerce world or diversify their services in some way to meet the needs of consumers and businesses of the future..