Personal Development From the beginning of this MBA journey, the author wanted to find ways to improve the implementation of CSI in a company beyond the public relations function and beyond the simple reputation management space where CSI often resides. .It has always been a long-time passion of the author to conceptualize strategic ways for CSI to find and earn its place as a worthy tool that contributes strategically to a business. The author also aims through this research to improve the following skills: research, project management, stakeholder management and learning to develop an evidence-based argument. Since the research will provide a better understanding of corporate social investment strategies within the airline, the study will also help the researcher identify the possible gap between current CSI practices and strategic business objectives of the airline. as a well-rounded scholar, develop an ability using all the tools honed during one's MBA studies to conceptualize and firmly interrogate CSI strategies and conceptualize ways for CSI to be aligned with the intent and goals of 'a company.