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  • Essay / Marketing Case Study: Marriott Hotel And Country Club

    Most hotels have installed the MICROS app in their restaurant for ease of service. This has certainly improved communication between the kitchen and the restaurant. The reception features Fidelio, the world's leading provider of business applications for hotels, and offers a range of software such as property management systems and a reservation system. This provides access to customer information, nightly audits, inventory control, profit management and reporting. The reservation system gives staff instant room status and availability, making reservations possible at the touch of a button.5 http://www.hospitalitynet.org/news/4060662.html Economic Factor: - Due of the economic crisis, there is a huge commercial impact on the hotel industry. Hotel occupancy rates have dropped significantly as taxpayers are required to pay 20% of their expenses. Companies that collaborate with hotels move to another hotel due to high rates. Because of all this, hotels have reduced the prices of all the products they offer, which directly affects the profitability of the business. Hotels are restructuring their businesses to cut costs as much as possible by merging several departments and laying off staff.. 6