Change Management PlanRegardless of the type of industry addressed, change management is an essential element in today's ever-changing business environment. To better understand this concept, it is worth recognizing that change management is not just a task to be checked off and considered complete – rather, it is a constant process that must be undertaken with a sense of urgency , implemented quickly and continuously monitored to ensure a successful transformation. To illustrate knowledge of the change management process throughout the simulation, the learner is given the task of providing the information needed to build a culture in which to support change. Use of the key concepts identified throughout the course is essential to completing the assigned task. General Information CrysTel is a telecommunications company operating in Illinois, United States. The company has 2,500 employees and generates annual revenue of $200 million. CrysTel's product offerings include data cables, wireless solutions and network development. Rapid advancements in the telecommunications industry will require CrysTel to regularly face technological and administrative changes, placing it in a position to improve the range of emerging telecommunications technologies with the aim of "increasing product offering » and keep pace with developments. “volatile market demands” (simulation). Identify the key implications of change at CrysTel, including any implications for human behavior. CrysTel is a responsive organization that follows unpredictable market trends - as such, CrysTel may change its product portfolio or introduce new products regularly. These events will happen middle of paper......in today's market, but in order to remain competitive, they must find a way to distinguish themselves from these competitors. Conclusion The changes implemented by CrysTel are indicative of a company that is serious about maintaining profitability and sustainability in today's telecommunications market. By continually monitoring the process and readjusting it if necessary, CrysTel will successfully modify its internal environment. ReferencesBowman, Jr., Richard, Spring2000, Vol. 120 Number 3, p455, 7p. Retrieved January 28, 2007 from the Ebscohost database. Conner, DR Leading to the Brink of Chaos. 1998. New York: John Wiley. Kreitner, R., Kinecki, A. (2003). Organizational Behavior (6th ed.). McGraw-Hill Companies.University of Phoenix MBA/520. Leadership concepts. Building a culture for lasting change. Retrieved January 21, 2006 from rEsource.