Case Analysis: The HP-Cisco AllianceI-Discuss the companies involved in the case:A) The size of HP:HP is the acronym for Hewlett-Packard. This company is an American multinational information technology company, founded in 1939 by William "Bill" Redington Hewlett and Dave Packard. HP is said to be the largest company in Silicon Valley and one of the most respected technology companies in the world. It is a global technology and services company and a world leader in PC manufacturing. HP is ranked in the Fortune 500 as the fifteenth highest-grossing company in 2013. As a result, according to a study by BusinessWeek, HP was the 11th most valuable brand in the world in 2009. HP benefits from numerous sponsorships. A well-known sponsorship is that of Walt Disney World's Epcot park mission: SPACE. Additionally, from 1995 to 1999 and again in 2013, HP was the t-shirt sponsor of Premier League club Tottenham Hotspur FC. Then, from 1997 to 1999, he was the sponsor of the Australian Football League club, the North Melbourne Football Club. Additionally, it was the sole sponsor of the BMW Williams Formula 1 team and the Renault F1. Additionally, after acquiring Compaq in 2002, HP established a niche under the "Compaq Presario" brand on low-end home desktops and laptops. , then under the “HP Compaq” brand on professional desktops and laptops, and finally on Intel architecture servers with the “HP ProLiant” brand. Finally, the HP group has 1,600 specialists among its 130,000 employees around the world. It also has sales offices in 160 countries with 15,000 sales representatives. HP is present worldwide. In fact, its management is managed from its headquarters in Palo Alto, California, USA. Its operations in the United States are carried out from its office in Texas, near Houston. It is ...... middle of paper ...... more than its competitors.-Sales concept: HP focuses on creating sales operations such as regular promotions to attract customers.- Product concept: Always offer its consumers top-notch products in terms of quality, performance and innovative features. HP has created new items, such as HP Pavilion dv4000 and Compaq Presario V4000 laptops. - Production concept: HP sells its product in an available and very affordable range. HP products can be easily purchased from Courts, Harvey Norman, Best, etc. - Social marketing concept: HP cares about the long-term interests of society. It reduces its environmental impact by calculating greenhouse gas emissions generated by the operation and use of electricity. Therefore, when we talk about the target market, we need to understand how the marketing mix is ​​distributed. Here are the 4Ps presented: