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  • Essay / An Importance of Public Relations - 1833

    The spoken or written message may take time to convey the meaning due to the presence of misunderstanding, but the visual form always conveys the correct meaning. In particular, graphic photographs convey the entire meaning or story itself, without recourse to oral or written communication. Generally, photographs are used under the following headings:-1) General Press2) Technical and Trade Publications3) Organization or Business Publications4) Exhibitions and Displays5) Training and Research6) Recording PurposesNewspapers and magazines have different approaches to photographs. They need explicit photographs that can at least relate to their reporting. They need shots that add to the appeal of their feature pages. A better understanding of camera techniques and printing methods has allowed photographers to achieve much better results. A good photograph can tell a whole story without a word being spoken. Photographs are a great tool and can yield good results if used