Each organization must put in place crucial measures where there is a need to develop a better understanding of the underlying focus on developing positive strategies likely to improve its operational environment. It is important to develop customer-centric strategies to improve organizational performance based on customer preferences. Management must therefore put in place better measures to enable the working environment to make a strong contribution to promoting growth. The role of employees is crucial to the overall well-being of any business. The airline industry is very sensitive and requires high level attention when it is necessary to ensure employee satisfaction in order to focus on customer satisfaction because it is easier to achieve customer satisfaction when employees are engaged in their work environment where a higher level of satisfaction can be achieved. . This article provides a significant insight into the various strategies implemented by SingaporeAirlines, emphasizing their commitment to improving the working environment and promoting customer-centric service. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Successful organizations are developed on the basis of channel management which plays a key role in creating a highly organizational operating environment. Competence is a key issue that distinguishes strong organizational management from weak management, as they implement varied strategies, which they hope will have a positive influence on organizational performance. Singapore Airlines has been in the industry since 1972 and being able to last this long in the highly competitive and risky airline industry means that the company has been able to incorporate crucial management strategies who ensured that it remained operational. . The existing need is therefore to develop strategic management objectives that will aim to ensure that the organization is developed on sound management principles with a specific focus on achieving success within the industry (Wheelen & Hunger, 2017). The airline industry is highly competitive and sensitive, which means that Singapore airlines must develop a strategic commitment to their operations to maximize their brand identity as one of the best service-based airlines. quality services. The main way in which the company can achieve lasting dominance within the industry is by ensuring that employees and customers are highly satisfied with the measures put in place by the company. The company should focus heavily on its strengths in the market to improve its overall business development plan. Since strengths provide the basis on which better metrics can be effectively developed to create a high-level focus to ensure there are better policies that ensure organizational success (Peteraf, Gamble & Thompson Jr, 2014). Strategic positioning within the industry. This is an important development process for the company to focus on and integrate into its operating environment in which it will be able to hold a greater market share within the industry. The strategic positioning in this case will be based on the differentiated commitment to the performance of the company. Strategic presence therefore integrates a certain number of.