Critical ThinkingCritical thinking can be defined in many ways, but all definitions agree that critical thinking is definitely thinking about thinking. Webster's Dictionary defines it as the mental process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to arrive at an answer or conclusion. It is important to understand critical thinking as well as being able to think critically when running a business. Being able to think critically and effectively will therefore help you run your business more effectively. Being able to think about things critically is important, however, to do that you have to be willing to put in the work. What I mean is that your brain has erected barriers to protect your ego by preventing you from thinking about things that might challenge your ego. This is called enculturation. Your ability to think about ideas that challenge your core values ​​and preferences will determine how enculturated you are. For example, I grew up in Texas and attended a Christian church, as most people in that area do. So, the people of this region mostly believe in the Bible and Christian beliefs. Therefore, when these people's beliefs are challenged by