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Essay / Theory of Ivan Pavlov's work on the digestive system
After winning a Nobel Prize in Russia for his work on the digestive system, Ivan Pavlov changed course when he accidentally observed a form of learning through acquisition of associations at the end of the 19th century. (Myers). Pavlov observed a dog salivating when food entered its mouth; he also noticed that not only did the dog salivate with the taste of the food, but also at the sight of the food or other stimulus preceding the food. Pavlov decided to introduce a tone, this new stimulus caused an observed oriented reflex and the dogs turned their heads and their ears stood up (teacher). After observing how the new stimulus attracted the dogs' attention, Pavlov realized that after a while the dogs lost interest. Because dogsIn Pavlov's model, he tested his theory by first introducing a neutral stimulus. Pavlov chose a neutral tone as a stimulus. Pavlov chose the tone because it had nothing to do with food. He would create this link in the following way: he would associate the tone (NS) with the food (US). Food is the unconditioned stimulus, because food is the reflex stimulus that automatically triggers salivation. After the first trial, the dogs salivated and Pavlov classified the salivation as an unconditioned response (UR), since taking food naturally produces salivation. Ivan Pavlov continued to associate Nova Scotia with the United States, and in each trial he introduced the tone, associated it with food and received salivating modeling of Pavlov's paradigm, the neutral stimulus in advertising is the Covergirl brand. The sensuality and beauty of Katy Perry, famous singer and covergirl muse, serve as an unconditioned stimulus (US). Associating the brand with the sensuality and beauty of Katy Perry, Sarah would like to purchase the mascara, which Pavlov called the Unconditioned Response (UR). The concept of beauty will naturally evoke an unconditioned response (UR) with a desire to purchase the product. Who doesn't want to be beautiful? Every time a Sarah comes across this ad, she will associate the Covergirl brand with beauty. After several associations, Sarah purchased the mascara when she was exposed to the brand. As soon as Covergirl begins to trigger the purchase of the mascara, the brand moves from neutral stimulus to conditioned stimulus producing a conditioned effect.