SPAR Case StudyThe business in my district that I think is the most customer centric would have to be my local food retailer, SPAR. This simply means that they have used a proven tactical sales method that allows them to predictably generate more revenue without increasing sales costs. By focusing their business and products on consumer demand, they have managed to build many profitable and long-lasting relationships with their customers. SPAR offers a “Double Money Back Quality Guarantee” on all SPAR branded products. In addition, they anticipate brand standards by having their products tested monthly by an independent laboratory. In doing so, they create a sense of security around their brand. Customers who demand high quality at a reasonable price and a feeling of security around the products they purchase are most likely to use a SPAR branded item. SPAR opens at 7:00 a.m. and closes at 7:30 p.m. This is done in order to accommodate customers who wish to do their shopping before or after work. They provide a safe environment for shoppers as they benefit from user-friendly and visible security. Many customers, who demand security, feel safe and comfortable while shopping. The cashiers, staff and managers are well-trained, friendly and reliable, many of whom have worked for the company for many years and have developed relationships with their customers. These relationships allow them to supply reliable customers with certain products on demand such as magazines, pasta sauces, certain fruits and vegetables and certain cuts of meat, etc. Question 2: Demographically, we can segment the market into groups based on age, gender, family size, income, family life cycle and occupation. The target market will specifically be men and women aged 18 to 45. This segment was selected because many people younger than this age still have their meals selected for them while those older than this age bracket are looking for a healthier, more holistic lifestyle. For secondary target markets, healthier products should be provided as well as products aimed at children. A large part of the target market will be businessmen earning between R36,000 and R400,000 per year. Target markets earning less than this may not have as much disposable income to spend on Dunkin' Donuts products. Cheaper products should be available to secondary target markets with less purchasing power. Using psychographics, we can segment the market into groups based on social class, lifestyle and personality characteristics..