Smart phones have appeared in the market as a standard form factor for a mobile phone. Currently, smartphones are the fastest growing segment in the telecommunications industry. Smartphones are no longer a device reserved for early adopters. The streamlining of versatile and portable 3G web communications has opened up unlimited possibilities for advanced mobile technology. The number of mobile phone users worldwide will increase by 5 billion by the middle of this year, according to a study released by the GSMA. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Over time, many smartphone brands have started emerging with a range of innovations and quality offered by the mobile phone companies to attract the attention of their customers. customer to buy their products. However, major smartphone brands remain the target of smartphone enthusiasts, especially if the brand is already known in the market and around the world. Smartphone brands should present the pros and cons of the variety available. The company should be ready to use various methods to deal with and dissect its competitors. Currently, smartphone manufacturers are promoting their brand aggressively using strategic marketing and improved technology, as well as endorsing one of the strategies that have also been successfully implemented by some smartphone brands. According to Burd, advertising in a broad area is one of the most important decisions marketers make. Burd (1959) Advertising is either written or oral, and aims to sell something and generate revenue. Jayasinghi & Ritson (2008) Marketing includes all major means of communication: television, newspapers, radio, magazines, Internet, social media, films and billboards that convey the message. Television is the most popular means of advertising because it covers a large number of consumers, but at the same time it is very expensive. Advertising aims to create awareness and attract the attention of the target consumer. To this end, companies use several marketing techniques such as celebrity endorsements. Celebrity endorsement is one such powerful tool through which advertisers try to leverage the image and identification of the product or company. Celebrity endorsement not only makes advertising lively, attractive and interesting, but also increases consumer attention. These celebrities impact the lives of consumers by creating an image has been in application for some time, advertisers have quickly recognized that by using renowned personalities in an advertisement they will have the ability to enhance the brands identity , to create brand awareness with that of the big name. It is essential to understand that not all celebrities are effective sponsors, making the choosing process more difficult for the advertiser. This is the reason why promotional organizations make a careful selection of famous people, because while a miniaturized scale angle may turn out to be bad during the time spent choosing a superstar, the whole process of supporting the Celebrities involved in commercial crusade may fail. Together, these perspectives have a broad effect on buyers, as most of them gravitate towards famous people who have high credibility and trustworthiness towards them, still others like.