During the week, for 1 hour in the evening, I join a group of professional Cross-Fitters near the airport in Love Field. Everyone is motivated to endure a tough workout that consists of a combination of quick burpees, push-ups, and countless squats. What I found is that most of the young and middle-aged participants work for Southwest Airlines. I chose Southwest Airlines because of the company's unique business strategy and because my Crossfit partners speak highly of Southwest Airlines. Southwest Airlines has unique values, vision and mission statements that aim to motivate its employees. They formulated a business strategy by creating a mission and vision statement that encompasses the company's activities. Even after 9/11, Southwest Airlines was still the number one airline in the United States. The reason for their unwavering success lies in the simplistic way in which they implement shared values. After carefully reading their values ​​statement, I realized that the company's ambition is based on motivating and caring for its employees. Southwest's values ​​revolve around a warrior spirit, a servant's heart and a fun-loving attitude. These values ​​transcend the more original values ​​of other organizations and ultimately represent more than that. For example, warrior spirit represents the area where Southwest Airlines provides employees with the tools to better serve their customers. A servant's heart means that everyone is encouraged to treat each other with respect and concern for the customer. Finally, a fun-loving attitude suggests that employees should have fun at work. Value is a strong concept created to guide or direct the behavior of individuals toward a desired or favorable outcome. For Southwest Airlines, values ​​are not just about what the company believes, but also how it defines culture. Newly hired employees are tested on the company's three core values, and as a reward, Southwest Airlines offers a recognition program to all employees complimented by customers. These values ​​are mentioned in newsletters, staff meetings by the CEO and at special events. The internal promotion of Southwest employees is a fact and a testimony to the success of their development and training program. Southwest Airlines offers a program designed for strategically developed managers in an intensive manager-in-training program that prepares them for the next level. The university has overseen training and development for Southwest since 9/11 and has focused on improving its program to help employees achieve their goals. Southwest Airlines offers a career development group that helps employees focus on personal and professional growth. This is accomplished by working on something that will align the employee's personal development needs and strengths so they can grow further. It also includes a structured skills assessment to help employees align their degree with a specific job within the company. As previously stated, Southwest's goal is designed to encourage employee growth and, through their career development services, help them achieve more in their jobs. According to their philosophy, Southwest Airlines hires for attitude and trains for skills. This is why they have become a company with high retention rates. Southwest Airlines is voted “the best place to