Doing Gender refers to a routine accomplishment that occurs in everyday life. In all aspects of life, we always perform gender and in no way can we avoid doing gender. We generally do gender even in our interactions. Gender does not simply refer to the person or who they are. In most cases, gender refers to what the person does on a daily basis and how they interact with others. We are always conscious of doing gender for the simple reason that we will be judged by others. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay In case our behavior crosses the boundaries of normative gender scripts, chances are we run the risk of being subjected to judgment by others. From an early age in our development, we are always exposed to the active gender. Young girls are generally taught the importance or value of their appearance compared to what is told to young boys. Young boys, on the other hand, are given opposite instructions to girls, focusing on entirely different things (West). The concept of doing gender is very important and this article focuses specifically on this aspect. BodyThe film Once Upon A Time has male characters who are outstanding in the roles they play in the film. Prince David is such an incredible character. He learns fighting from Anna and with the skills he learns, he is able to defeat Bo Peep and subsequently reclaim Ruth's business for her that had been taken from him. He later becomes involved with Princess Abigail who, in all respects, considers him a charming man. He is a good example of the gender approach expressed in the role he plays in the film. Another male character who garners great admiration is Henry Daniel Mills. He is the son of Emma Swan and was adopted by Regina Mills. He gains access to the book Once Upon a Time and, out of love for the book, he becomes an author. Other events throughout the film indicate the masculine movements of this gentle man. Jimmy Cricket handles things and everything that happens to him in an amazing way. For everything to go well, he makes serious decisions that will allow him to free himself from his parents. All of these characters perfectly illustrate the aspect of masculinity in their actions. Gender differences are very important and influence external consumer behavior. When you enter a shopping center, there are good indications that the shopping center is feminine or masculine. The layout of the items sold there as well as the attendants at the point of sale are good indications of the type of shopping center you have entered (West). In the mall I entered, there were no beauty products at the entrance, which indicated that it was not a women's mall. In other words, this indicates that women were not frequent there. The layout of the entire mall from the entrance was a sight to behold. Almost every item had a feminine label and the servants were very beautiful women. At the entrance, there were attractive women, ready to welcome any potential buyer into the mall. In the shopping center, a beautiful layout has been created. This clearly indicated that the target buyers of these products were men. Based on the premise that men are generally attracted by what they see, it was very evident that the owners of a particular shopping center were doing their best to attract.