DHL: Global Market LeadersSummaryThis article discusses customer relationship policies and how they are essential to the success of a business. It talks about companies that take care of the needs of their internal/external customers, receive and process customer feedback and meet demanding customer expectations.DHL: Global Market LeadersIntroductionMarketing is the competitive/creative business strategy designed to captivate/ capture the attention of individuals or businesses. towards an exchange of goods or services, retaining old customers and attracting potential customers, to beat the competition, all for profit (Rich, Rich, Haugvedt, Kister, 2002). DHL is a pioneer company in global market courier delivery, international express transportation and logistics industry. DHL is a successful company because of its marketing strategies, increasing customer sales, providing services beyond the US market, and its potential to attract more future customers (Cuizon, 2007). DHL provides information about its new or existing services through humorous television advertisements, news. paper advertisements, as well as advertisements inside various magazines. DHL offers its services via the Internet and in DHL stores located in the United States and around the world. DHL offers guaranteed door-to-door delivery to virtually any address in the United States. DHL uses over 400 commercial airlines to ship packages. DHL provides urgent services for day before and second day service. DHL offers convenient prepaid envelopes, packages and boxes. DHL Smart Mail offers pickup and sorting through to postage and delivery (DHL, 2008). Good customer relations policies help increase customer loyalty, sales and profits..