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Essay / International Affairs: Public Relations - 1814
In the public relations profession, experience and understanding of international affairs has now become increasingly important. Public relations practitioners will need to change the way they work, as it is quite different from working with colleagues or clients other than their own, as multiple languages may need to be translated after campaign materials are created and Practitioners may need to travel to other countries to achieve this. carry out public relations work. Furthermore, largely because of globalization, public relations practitioners must be fully aware that communicating with international audiences is almost inevitable. Better understanding the practice of international public relations is therefore essential. Therefore, studying public relations in a global context is important for public relations practitioners if companies or organizations in a country are planning to venture into the international arena. In this essay, we will focus on the different meanings provided by public relations scholars; their opinions and also explain the importance of educating practitioners and students regarding international public relations and their practice. Before proceeding to the in-depth discourse on international public relations, we must first define what international public relations is. There are a variety of different definitions used to define this terminology. Culbertson (1996) defines international public relations as the center of “public relations practice in an international or intercultural context”. He wrote that it requires public relations practice in at least four different areas; transnational economic transactions; intergovernmental relations; international organizations; ...... middle of paper ...... an international level. It's fascinating to learn that international public relations is not as simple as it seems. You can't just go to another country and expect to succeed like you do at home. Although globalization and technology have helped us in terms of faster and easier communication, practitioners still need to understand that culture plays a major role in the success of their international projects. It should be noted that international public relations should place more emphasis on the sociological and demographic aspects of global audiences. Finally, I personally believe that no single theory will be able to explain the practice of IPR, but that a mix and match of models, topologies, theories and examples will help the practice of public relations to improve and thereby subsequently, to practice the profession more effectively on the international scene..