Product Launch Plan - Channels and PricesHome Security Systems (HSS) is working to be a part of Chennai, India by implementing a new security system. To do this, HSS needs to justify its choice of international market by giving Chennai an idea of ​​how HSS will build the business. HSS needs to determine the factors that influence the current market, such as trends, market size, growth rate and profitability. The appropriate channel chosen by HSS is in apartment complexes and justifies this due to the growth in Chennai. The price should also be set within a reasonable range for citizens to want to choose HSS security options. The environmental factors for HSS product launch in India are: government, governing bodies, economy, technology, social and demographic factors. HSS will explain this better in this product launch plan regarding distribution and pricing. Justification for choosing the international market HSS, a well-established company in the domestic market, plans to expand globally. HSS has chosen Chennai, India as its expansion city. Chennai, with a rapidly growing population, has not only become the headquarters of major IT companies but has also become a hub of the automobile industry in recent years (Bellman, 2010, para. 1). “Most companies start small when they venture abroad” (Kotler & Keller, 2006, p. HSS plans to test its global expansion in Chennai and continue its growth after its first location. “Companies that enter an international market sometimes follow the waterfall approach, that is, sequential planning of entry and establishment” (Kotler and Keller, 2006, p. 671). security services such as ATSS and Petal management services Nevertheless, the packages are very basic with...... middle of paper ......ia. investing.htmMadhavan, N. (May 10, 2010). Business Today, 19 (11), 76-80. in India Retrieved from http://www.legalserviceindia.com/company%20law_company_formation_procedure.htmRao, British Columbia (2010). Challenge, 53(1), 109-125. Tamil Nadu Police. (2011, January). Statistical manual. Retrieved from http://tnpolice.gov.in/pdf/HAND_BOOK_11.pdfThe Times of India. (2011, July). Chennai is representative of India's growth: Hillary Clinton. Retrieved from http://articles.timesofindia.indiatimes.com/2011-07-20/chennai/29794493_1_state-hillary-clinton-asia-pacific-region-indian-parliamentTrading Economics. (2012). Indian GDP growth rate. Retrieved from http://www.tradingnomics.com/india/gdp-growth