In recent decades, many have argued that the line between realism and fiction in cinematic endeavors has become increasingly blurred. Only recently has the world been truly exposed to this completely innovative cinematic style, which has captivated audiences with its fresh approach to cinema. This new cinematic style was first introduced in The Blair Witch Project by Eduardo Sánchez and Daniel Myrick. Here, I will focus on breaking down the different levels of realism within The Blair Witch Project, in order to explain why it had such a monumental impact on the cinematic world, while remaining a popular and modern horror film among the audience today. To achieve this, I will pay particular attention to the filming style, the clever marketing campaign and the combination of fact and fiction, which helped to captivate even the most experienced moviegoers. Speculation about The Blair Witch Project began before its Sundance. Film Festival premiere in 1999, when word of mouth spread that footage had been recovered with short clips posted online, the footage "featured three student filmmakers, who had been missing in the woods since October 1994 , while they were filming a documentary about the Blair Witch. Myth'. The source of these images comes from a website created by the film's directors, Eduardo Sánchez and Daniel Myricks. One of the major roles in the resounding success of The Blair Witch Project was due to the combination of fact and fiction in the narrative. This fusion of fact and fiction was further enhanced by the creative marketing campaign, which was intelligently planned to slowly gain momentum in preparation for the release on July 16, 1999. From the beginning, it had remained in the middle of paper. ....this success. This series attempted to incorporate fact and fiction through the narrative, while also incorporating the narrative into the marketing campaign to attract audiences. Although this is clearly an homage to that of The Blair Witch Project, it shows that the filming style was more than just a gimmick and is still very popular with modern audiences when done correctly. However, while there have been a large number of handheld camera features recently, I think The Blair Witch Project has been the most successful in achieving a blend of reality and fiction. Whether through the actor's method techniques, improvised actions and dialogue, or simply through the manipulative marketing campaign, The Blair Witch taught the industry just how influential the Internet can be when it manipulates the audience into believing a fictional story..