Customers often brand their clothing, automobiles, and themselves with the familiar Harley eagle logo. Through the HOG chapters, HD sells the adventure as much as the motorcycle, making it difficult for foreign competitors to capture HD market share (Cavusgil, Knight, and Riesenberger, 2014). In the United States, Harley is best known for its heavy-duty touring and cruiser vehicles. motorcycles. However, in Europe there is a demand for fast, high-performance motorcycles capable of traveling on highways at higher speeds. In Europe, HD sells a more diverse range of motorcycles to meet market demand (Cavusgil, Knight, and Riesenberger, 2014). HD reduces motorcycle production costs by offshoring part of its production. In India, a low-cost manufacturing hub, HD makes bikes for the Indian and European markets. Likewise, assembling motorcycles in Brazil reduces costs for this market (Harley, 2014). ConclusionHarley-Davidson has overcome the difficulties of international business almost since its beginnings. It positions itself to be competitive in foreign markets by analyzing the cultural, economic and political environment of the markets it seeks to enter. By diversifying globally, HD reduces the risk of operating in a single country.