Many factors can contribute to a different and sometimes incorrect image of boys and girls. Between media and words or expressions, they can all discriminate another gender role. In doing so, many companies have used gender representation as an advertising tool and other useful techniques. Media, advertising, and expressions all lend credibility to representations of certain gender roles. The media is one of the most influential ways to control people's minds. This can be good or bad for your brain thoughts. The media portrays women as beautiful, elegant women who stay home all day in a nice neighborhood and a wonderful house. She then welcomes her children and her husband in the morning with a good hearty meal and the children and her husband go to school and work. The mom then cleans and cooks all day and prepares an elaborate dinner where her whole family eats and talks about their day. That would be a great way to look at it, but none of it is true. “70% of women work and provide for their families, just like their husbands” (U.S. Bureau of Labor Statistics). It is proven that the more children watch television, the more likely they are to create an image of this “fantastic” world that the media conveys. Girls are taught to always care about beauty, makeup and jewelry. This creates an image in their head that it's okay to obsess about these kinds of things. Plus, boys learn to become sports junkies, getting dirty and playing video games all day. They then grow up thinking that it is right to do these activities daily, and if they don't, they see themselves as outsiders. "In everything from advertising, television shows, newspapers and magazines, to comic books, popular music, films and video games, women and girls... middle of paper... at the end of the stick. They are usually sex-hungry burglars who rob a bank or gas station. Words or phrases are also ways to reach a man. These are usually crude remarks that call into question a man's manhood. Phrases like “growing a pair” speak directly to a man’s virility. This sentence asks whether he is a man or not. In this case, the people who say this to him are basically calling him a girl. They say he has to man up and do everything they talk about because a regular man would do it, so you don't have to be so much of a man. Men and women will always compare and contrast each other. Many different sources show and describe gender roles, such as media, advertising, and words or expressions. They all cater to a single gender and have mastered the techniques used by marketing and entertainment to benefit their product and production..