Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta in 1886. Over time, the Coca-Cola Company became the leading producer of soft drinks in the market and number one class of soft drinks. soft drinks and fruit juices, number two in sports drinks and number three in bottled water in 2005. Today, it has already marketed 2,400 drinks in more than 200 countries around the world (The Coca -Cola Company, 2006). Even though the Coca-Cola company is strong enough in the soft drink market, it still faces the challenge from Pepsi, which is its main competitor in the global market. This article will aim to analyze the integrated marketing communication processes of Coca-Cola Company and then evaluate its effectiveness in terms of integration. Finally, recommendations will be produced by analyzing a tabulation.1.2 StructureE. Neville Isdell leads the Coca-Cola Company into the new century with a strong commitment to the values ​​and spirit of the world's greatest brand. In 2005, Coke earned $2.04 per share, an increase of $0.04, or 2 percent, from 2004. Because Coca Cola is a large multinational company, each country has its own headquarters and departments. The Coca-Cola Company is geographically divided into five geographic operating segments, also known as strategic business units (SBUs), namely North America, Africa, Asia, Europe, Eurasia, Middle East and Latin America. If all these departments of the SBU work well, Coca Cola's success will continue. In addition, there are 6 functional departments that play an important role within the Coca-Cola company: marketing, finance, packaging, sales, research and development and administration (The Coca-Cola Company, 2006).1.3 Image and positioningThe Coca-Cola product managers' position is to provide refreshment to all customers around the world through its unique flavor. Coke ran a successful "Always Coca-Cola" ad campaign, launched in 1993 and discontinued in 1999. Last year, it worked to update the "Hilltop" ad for Coke Zero (Terhune, 2006). This change means that Coke wants to catch up with current trends. Coca-Cola caters to all age groups. From five years old to the oldest, everyone is targeted by the Coca-Cola company. These market segments are targeted through mass advertising, sponsorships, community support and marketing (The Coca-Cola Company, 2006).1.4 Objectives - business and marketingThrough the Loop Consulting Ltd. (2003) reported that there are six priorities in Coke's objectives: increasing efficiency and profitability everywhere, directing investments to areas of highest potential, providing customers with the creativity to generate growth across all channels, increase profitability and system capacity in collaboration with bottling partners, selectively expand the beverage brand family to drive profitable growth and accelerate soft drink growth driven by Coca Cola.