Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative entertainment experiences and related products and profitable in the world. (Jurevicius, 2013) A company's mission statement is ideally supposed to have ten variables in its business plan in order to capitalize on future organizational success. These ten variables identify the organization's customers; products or services; technology; concern for survival; growth and profitability; philosophy; self-concept; concern for public image and concern for employees, which are identified by Fred R. David in the text on p. 54. We all can vouch that vision and mission statements are important, but on the other hand, we can also agree with the former CEO of IBM, Mr. Louis V Gerstner. He says: “The last thing IBM needs right now is a vision. » (Gifford, 2010) I personally believe that many would feel the same way about their organizational vision and mission statements as Mr...