-
Essay / Feasibility of Spain as a Tourist Destination - 1861
IntroductionIn this report, Tourist Australia, a service organization in the field of tourism has been chosen. Spain has been identified as a potential target for Tourist Australia's global operations. For this reason, research into factors related to the political, legal, economic, socio-cultural and technological environment of Spain has been carried out. This was combined with a Tourist Australia SWOT analysis to make the appropriate recommendations. This report is the compilation of the steps above and aims to assist the Tourist Australia management team on the feasibility of Spain as a possible location for global operations. Tourist Australia Since 2001, Tourist Australia has been providing its satisfied customers with vacation packages, accommodation. , transportation requirements, tourist information and excellent after-sales service.Tourist Australia has gained many loyal customers and increased its business through word of mouth promotion (About Tourist Australia, nd)Political environmentThe political structure of Spain is that of a parliamentary monarchy, as structured in the 1978 Constitution (M, 2007). The Constitution states that the king (currently Juan Carlos I) is the head of state (M, 2007). Furthermore, the Constitution establishes three powers as a form of government: the legislative, the Executive and the judicial (Political and Economic System in Spain, nd). Judicial powers are discussed in the next section, Legal Environment. Legislative powers are manifested in the form of a bicameral parliament with a lower house and an upper house. The lower house is known as the Congress of Deputies and has 350 members, while the upper house is the Senate, made up of 259 members but with little influence (Political Structure, nd). On the other hand, executive powers belong to the Council. of Ministers (Cabinet), which in turn is headed by the President of the Spanish Government, or Prime Minister. (Political structure, nd). The Prime Minister is appointed by the monarch, but is subject to the approval of the democratically elected Congress of Deputies (Political and Economic System in Spain, nd). Currently, Spain is led by Prime Minister José Luis Rodriguez Zapatero, leader of the Spanish Socialist Workers' Party (PSOE), re-elected Prime Minister in March 2008. Based on the lack of information on notable events that mean political unrest and instability in Spain, after extensive research, it can be deduced to a large extent that Spain is not experiencing significant political disturbances, which indicates a diplomatic political culture and the presence of effective management at all levels of government. Legal environment According to Nadal and Salvatore (2000, 318), the Spanish constitution guarantees equal distribution of authority and power between the central government and the autonomous communities.