Table of ContentsIntroductionMain Report1. Components of product theory2. Prestigious products and comparison2.1 Allian Philippe Watch Haute Joallerie Collection2.2 Large Gucci handbag 2008-indy3. Prestigious Services and Comparison3.1 Oxford University3.2 Montage Laguna Beach Hotel4. Consumer behavior seeking prestige Vigran and Johnson model6. Implication of TheoryReferencesIntroductionThis report attempts to prove the applicability of 4 different definitions to 2 products and 2 services. It also provides illustrative explanations of the chosen product and services. Prestige can be defined as synonymous with specialty and uniqueness. Any prestigious product is perceived by non-segments as remarkable, high value and expensive. These perceived values ​​are often created by marketers. What is prestigious in one situation may not be considered so in another. There are several theories, values, and motivators of these values ​​that define prestige. The products and services considered in this particular report are as follows1. High Jewelry-Watches Collection by Alain Philippe2. Large Indy 2008 handbags from Gucci3. University of Oxford4. Montage Laguna Beach- hotel These products and services are introduced and presented with appropriate theories. The theories used in this report are components of prestige and product seeking consumer behavior that support the argument and present the reasons why these products and services are considered prestigious. Each product/service is compared to non-prestigious products/services and concluded individually. 1. Product ComponentsA product and service can be considered prestigious on the basis of its components. The difference between the components plays a role in differentiating a prestigious product from a generic product. Certain components work together to make a product or service perceived as prestigious. These components have been presented in the following model. For each product or service, the values ​​will be different.Components of a product| ||CENTRAL VALUES |