Contributing to theory: independent, mediating, moderating, and dependent variablesThe business environment is continually evolving and therefore influences organizational effectiveness. Factors such as knowledge sharing, organizational systems and data analysis can streamline how the organization leverages results and optimizes performance. According to Okyere-Kwakye and Nor (2011), “knowledge management has changed the paradigm of most organizations by transforming the organizational climate into a learning block where knowledge is discovered, captured, shared and applied to maximize and actualize their goals and objectives. » (p. 66). Accordingly, this article will examine four research articles with the aim of gaining meaningful knowledge and understanding of research design. Supply Data and Organizational Value Today's businesses face competition and the ability to maintain sustainability. As a result, leaders must find new, innovative ways to leverage performance and increase organizational values. Business analytics in the form of Big Data is one of the approaches used by executives to leverage performance and value. The study by LaValle, Lesser, Shockley, Hopkins, and Kruschwitz (2011) aims to comprehensively examine the relationship between information in the form of big data and organizational value. Research TheoryResearch theory is that competitiveness and value of the organization are related to data analysis. This means that for an organization to succeed in today's competitive business environment, information and analytics must be etched into the organization's strategic plan. The key elements are the value of the organization and the analysis in terms of data or information. Additionally, the study aims...... middle of article...... Kinnon, DP (2009). A general model for testing mediation and moderation effects. Prevention Science, 10(2), 87-99. doi:10.1007/s11121-008-0109-6Floridi, L. (2012). Big data and their epistemological challenge. Philosophy and Technology, 25(4), 435-437. doi:http://dx.doi.org/10.1007/s13347-012-0093-4Gruzova, AA (2012). The role of an organization's information department in the implementation of a business information system. Scientific and Technical Information Processing, 39(4), 199-203. doi:http://dx.doi.org/10.3103/S0147688212040028LaValle, S., Lesser, E., Shockley, R., Hopkins, M.S., & Kruschwitz, N. (2011). Big data, analytics and the journey between knowledge and value. MIT Sloan Management Review, 52(2), 21-32. Okyere-Kwakye, E. and Nor, K.M. (2011). Individual factors and knowledge sharing. American Journal of Economics and Business Administration, 3(1), 66-72.