Marketing is the process by which a product or service is created, then priced, approved, and distributed to customers. It is a vital strategy implemented for businesses (Internet marketing, 2013). There are different types of marketing, which can be useful from small to large businesses. Over time, marketing adapts to new technology being developed. From traditional marketing came online marketing, which is a more modern way of selling products and services with the Internet. By simply having a computer or laptop open, the Internet turned on, and a browser ready, someone can take a look at the new products and services available. These are the two broadest categories of marketing that describe the medium used by businesses. Traditional marketing, which has been used for many years, is now facing competition from online marketing, which has introduced new and innovative ways of doing business for companies. (Internet Marketing, 2013)But businesses have questions that need answers. What form of marketing should you adopt to attract more customers? Which strategy will provide better benefits and generate better profits? To answer these questions, the pros and cons are discussed in this article. Traditional marketing, although replaced by online marketing, has benefits for both consumers and the business. Traditional marketing has already proven itself because it has been used for many years and buyers are already familiar with it. People are comfortable with purchasing products offline or the traditional way because it is risk-free and selling products person to person is an effective strategy. The buyer and seller may have an effective marketing medium that is affected...... middle of paper ......ghaei, & Abyari, 2012). Both use the Web to promote their products. “Many direct marketers have adopted the Web as a new channel for their promotions and catalogs, but they have not yet capitalized on its full interactive marketing capabilities. To take full advantage of the web's vast marketing opportunities, marketers must integrate e-commerce with their other traditional marketing channels to create a true multimedia marketing initiative. Applying the same database marketing techniques used to run traditional direct marketing campaigns is essential to this integration. (Rowsom, 1998, para. 6) Given the above information, the decision always rests with the person who makes the final decision. Incorporating market research into your marketing plan will help you decide the best way to reach your target market..