Football is the most popular sport in the world, played in the majority of countries. The phenomenon is that football brings together people of all nations, languages, races, religions and political beliefs. These are even more popular countries like the United Kingdom, Brazil, Germany and Spain. Total attendance at English Premier League matches reached 13,165,416 in the 2011/2012 season. As the most popular sport in Brazil, 6.7 million fans attended soccer matches in Brazilian stadiums during the 2009 season. Soccer is also one of the highest revenue-generating entertainment industries in Brazil. world. In the 2011/12 season, the European football market reached 19.4 billion euros, and its revenue reached 1 billion euros compared to the second-placed German Bundesliga in 2011/12. The aim of this report is to analyze the demand faced by football clubs and the strategies and determinants of ticket pricing. In order to clarify this question, I will divide the article into three main parts. The problems in the first section will attempt to answer the market structure in the football industry and how stochastic demand changes. The second section explains the method. to solve the timing problem of selling seasonal tickets and single tickets. The final section explores the strategies and determinants of ticket pricing. Numerous studies have been published in the economic literature on the factors that influence sports consumption. It is generally represented by attendance at sporting events. Economic models have been widely applied to analyze the factors that determine spectator attendance, and this method has been applied to various sports. . set of switching times τ∈[t,T] and n(τ)=[n(t)-NB(τ)+NB(t)]+, x+ = max{0, x}. To decide to delay the the timing of the change is beneficial, the expected revenues from the change immediately at t, which is Π(t,n(t), must be compared to the expected revenues from the change later until time τ (t ≤ τ ≤ T), which is E[ pB((NB(τ) –NB(t)) ∧ n(t)) + Π(τ,n(τ))] An infinitesimal generator G with respect to the Poisson process (t, NB(t )) for a the uniformly grouped function g(t, n) is defined to perform the comparison G g(t, n) = 〖lim〗┬(Δt→0)⁡〖1/Δt〗 E[g(t+). Δt,n-NB (Δt))-g(t,n)]= 〖lim〗┬(Δt→0)⁡〖1/Δt〗 ∑_(k=0)^∞▒〖[g(t+Δt ,(nk)〗 +)-g(t,n)]〖(λ_B Δt)〗^k/k! e^(-λ_B Δt)= 〖lim〗┬(Δt→0)⁡〖1/Δt〗 [ (g(t+ Δt,n)-g(t,n))(1-λ_B Δt)+(g(t+Δt,n-1)-g(t,n)) λ_B Δt]= 〖lim〗┬ (Δt→0 )⁡〖1/Δt〗 (g(t+Δt,n)-g(t,n)) + 〖lim〗┬(Δt→0)⁡〖1/Δt〗 (g(t+Δt ,n-1 )-g(t+Δt,n))= (∂g(t,n))/∂t+λ_B [g(t,n-1)-g(t,n)