• Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They previously worked for Amazon.com. The company was officially incorporated in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books and as soon as it expanded, it started offering other products such as electronics, air conditioners, air coolers, stationery supplies , lifestyle products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, purchased by VVK.Chandra of Andhra Pradesh. Flipkart now employs more than 4,500 people. Offering Flipkart products on cash on delivery is considered to be one of the main reasons for its success. Flipkart also allows other payment methods: credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery. The company has over 4,500 employees and a global Alexa ranking of 142 (10 in India), which is the highest ranking in the industry in the e-commerce product category and considered the Amazon of India since 2007 Until 2013, Flipkart raised US$541 million from market Naspers. Accel's partner, Morgan Stanley and Tiger Global, is the majority contributor. The online megastore's integrated campaign consists of four sub-campaigns using the same theme to convey the messages but different target audience and different group of people. The entire campaign conceptualized by the same team that is the Happy creative agency founded in 2007 by Kartik Iyer with the aim of providing the communication and design service to the client as well as doing great work, having fun and being happy by believing in an idea can change everything. . The first campaign was “No joke, it's paper in the middle of companies because they touch almost every medium possible to communicate their message, even if they also tried an experimental marketing tool. Almost everything was perfect, from the artist to the advertising agency, from the conceptualization to the communication tools. According to us, this is an essential element in communicating the message and the Flipkart advertisement is the perfect example of creative representation. Because creative executions increase recall value and brand awareness in the long run, perhaps due to the content used in the communication. In our opinion, they should emphasize radio and print advertising and should also increase the frequency of television advertisements. Telemarketing and door to door promotion is the other solution, but it can be expensive, but they want to tap a larger market size, they have invested more on all mediums. because in today's world, customer acquisition is the key to the success of any business.